IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Warner Bros. Acquires Gaming Culture Hub Machinima

Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros. According to Variety, sources familiar with the deal estimate the value to be around $100 million. 

Why Hasbro’s Transformers Cartoon Reboot Represents Social Data’s Stairway to Heaven

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek.

Machinima Opens Up an Agency to Help Brands Dig Into the Esports Market

Will esports today become as culturally important as rock 'n' roll was to the 1960s? Machinima thinks so, and it's launching a new in-house agency timed to the Digital Content NewFronts today to help brands ride what it sees as the next wave of entertainment content.

As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game

Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV player will join them.

Machinima Is Ready to Own the Comic and Gamer Audience

When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it was one of the early multi-channel networks, leadership changes and contract issues led to criticism and negative perception.

Machinima Renews Online Reality Series AFK for a 4th Season

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From Keyboard—better known as AFK—for a fourth season.

Machinima Rebrands With a TV-Leaning Strategy

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an advertising structure similar to a TV network to make brands feel more comfortable about buying.

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit skeptical about his plans.

Machinima, Honda Fit Team Up for Street Fighter Bonus Round

For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during one of the bonus rounds.