IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
Machinima Is Ready to Own the Comic and Gamer Audience
Performance Marketing
When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it [...]
Machinima Renews Online Reality Series AFK for a 4th Season
Performance Marketing
Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From [...]
Machinima Rebrands With a TV-Leaning Strategy
Performance Marketing
Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an [...]
FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA
Performance Marketing
When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a [...]
Machinima, Honda Fit Team Up for Street Fighter Bonus Round
Performance Marketing
For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during [...]