Mac

5 Comic-Con Brand Partnerships That Make Actual Sense

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask […]

Apple Takes Shots at Microsoft With iPad Air, Software

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today.

Carine Roitfeld Talks About Leaving Condé Nast

Carine Roitfeld hasn’t slowed down since ending her decade-long editorship of Vogue Paris last year. She launched the magazine CR Fashion Book, collaborated with MAC on a cosmetics collection, was named the first global fashion director of Harper’s Bazaar and became a grandmother.

MAC Puts Female Bodybuilder in a Cosmetics Ad

Ninety-nine percent of female fashion and body-related advertising hews to the same basic Western expression of ideal feminine beauty—i.e., slim to the point of waifish. Not this MAC cosmetics ad. It stars Serbian-American competitive body builder Jelena Abbou, whose body type is distinctly more sculpted than your average mascara model.

Iconic Icons

Anyone ever give you a virtual kiss on Facebook? Ever find yourself face to face with Apple's once-ubiquitous "Happy Mac" icon? You have Susan Kare to thank.