Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported.
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately available, but it is believed to exceed $500 million annually.
What do the advertisers Lysol, Resolve and NuvaRing, along with the Web shows Parenthood Today and Girl Talk have in common? Well, they’re probably targeted at women. And they’ve all been spending some time on sites where people go to watch current theatrical movies and TV shows they probably haven’t paid for. Over the past few days, users who logged onto Vodly.to, perhaps looking for a place to stream Despicable Me 2 or the latest episode of True Blood might have also noticed autoplay video for Parenthood Today, a Web show produced by Kineto Media. Running prior to the show were ad spots for Reckitt Benckiser brands Lysol and Resolve.