72andSunny Takes a Global Role on Unilever’s Axe
Brand Marketing
Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role.
Axe Attempts World Record for Most People Showering Together
Creativity
Axe long ago cemented its position in the annals of most-sexist marketers. The brand's latest spot doesn't do much to break that mold, but instead repeats the strategy of BBH's [...]
Muslim Teens Spray-Paint Burkas on Half-Naked Ad Models
Creativity
First, the cops busted NYC's Moustache Man for drawing facial hair on subway ads.