Why Neiman Marcus Is a Fan of South by Southwest
Performance Marketing
Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in [...]
How Apple Became China’s Most Coveted Luxury Brand
Brand Marketing
When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead, [...]
Study Finds Mercedes Advertising Outperforms Competitors Across the Board
Brand Marketing
Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness.
How Having Higher Income Affects How Men Spend and Consume Media
Brand Marketing
Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic, [...]
How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials
Brand Marketing
A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive.
Beauty, Not Bling, Brings in the Fashion Bucks
Brand Marketing
What do millennial women want? Jewelry, and especially engagement rings, according to Refinery29. In March alone, the fashion portal attributed a whopping 4 million pageviews to the sparkly bands.
Millionaires’ Perceptions of Wealth Skew by Age
Brand Marketing
What does a million bucks buy you? Millennials may find it brings with it a sense of optimism and the financial freedom to spend more freely. If you're a baby [...]
How the Rich Spend Their Money
Performance Marketing
Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning $500,000 or more per year [...]
Baume & Mercier Has Mastered the Combo of Elegant and Laid-Back
Brand Marketing
While it might seem like the makers and sellers of wristwatches have a comparatively easy time marketing their wares, it’s actually tougher than it looks. The big problem is that [...]
Hotels Are Rediscovering a High-Rise Marketing Idea
Brand Marketing
Amid these dog days of summer when the temperatures are brutal enough to melt asphalt and every last measure of patience, it bears noting that one of the most inventive [...]