Luxury Brands Are Still Casting a Leery Eye Toward Social Media
Performance Marketing
While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of [...]
Condé Nast Traveler Is Set to Unveil a Fresh New Look
Performance Marketing
When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy [...]
W Targets Emerging Markets With Global Style Guide
Performance Marketing
This month, W magazine is extending its reach with the debut of its first Global Style Guide, a special edition publication that will be distributed internationally in hopes of reaching [...]
At New York’s Posh St. Regis Hotel, the Marketing Is the View
Brand Marketing
In a dynamic city like New York where the skyline is a perpetual work in progress, a hotel—even an elegant hotel—seldom gets to stand for more than a few decades. [...]
The Iconic Journey of the Louis Vuitton Trunk
Brand Marketing
Though nobody was around to notice it, the world of luxury changed forever on a dingy Paris afternoon in 1837 when a 16-year-old boy, having walked 300 miles from the [...]
Coach: We’re a Lifestyle Brand
Brand Marketing
At a time when Versace is selling kids’ clothes and Oscar de la Renta just introduced a line of stationery, it’s clear that luxury brands are moving quickly past their [...]