Montblanc Recruits Spike Lee and Other Celebrities for Aspirational Global Campaign
The luxury brand, famed for its pens and watches, hopes to “inspire people to express their full potential on their own terms"
Why Older Women Are the New It-Girls of Fashion
Brand Marketing
This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, [...]
How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf
Brand Marketing
As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature [...]
Can Cadillac Move Back Into the Luxury Lane?
Brand Marketing
When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.
Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users
Performance Marketing
What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your [...]
Why the Gucci Loafer Is a Shoe-In for the World’s Swankest Slip-On
Brand Marketing
On the World of Gucci Web page, visitors can shop the collection, watch runway videos, visit the Gucci Pet page and click through a slideshow that shows just how big [...]