Lurpak

Foodies Rejoice, W+K Is Back With Its Latest Mind-Blowing Lurpak Ad

If you really love food, then you should probably be cooking, says this new ad from Danish butter brand Lurpak and Wieden + Kennedy London. The remarkable 60-second spot argues that foodies should get off the couch, stop liking things on Instagram and reading cookbooks, and actually do the hard work involved in real cooking. And, oh yeah, use Lurpak butter while doing so. 

Ad of the Day: Cooks Cut Loose in Lurpak’s Sizzling New Food Porn

Cooking with Lurpak is a full body-and-soul experience.

Counting Down the Top 10 Space-Related Ads

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself […]

You’ve Never Seen a Food Commercial Quite as Otherworldly as This One

"As we stand on the edge of possibility, we choose the path less traveled."

Adweek’s Top 10 Commercials of the Week

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming.

Ad of the Day: Lurpak

The world is going to hell in a hurry. But at least we've got our comfort food, which has sustained us for millennia—all cooked with rich, quality butter.

Ad of the Day: Lurpak

Vegetables can taste good, too, says dairy brand Lurpak—so long as you drench them in a buttery spread.

I can’t believe it’s not a boring old butter ad