Foodies Rejoice, W+K Is Back With Its Latest Mind-Blowing Lurpak Ad

If you really love food, then you should probably be cooking, says this new ad from Danish butter brand Lurpak and Wieden + Kennedy London. The remarkable 60-second spot argues that foodies should get off the couch, stop liking things on Instagram and reading cookbooks, and actually do the hard work involved in real cooking. And, oh yeah, use Lurpak butter while doing so. 

Ad of the Day: Cooks Cut Loose in Lurpak’s Sizzling New Food Porn

Cooking with Lurpak is a full body-and-soul experience.

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Ad of the Day: Lurpak

The world is going to hell in a hurry. But at least we've got our comfort food, which has sustained us for millennia—all cooked with rich, quality butter.

Ad of the Day: Lurpak

Vegetables can taste good, too, says dairy brand Lurpak—so long as you drench them in a buttery spread.

I can’t believe it’s not a boring old butter ad