What the Hell Is Happening to Retail?
Performance Marketing
Retail is having a moment right now. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What's going on?
If Your Thighs Can Touch, Lululemon Pants Might Not Be Right for You
Creativity
UPDATE: On Dec. 9, 2013, lululemon announced that founder Chip Wilson will step down as board chairman before an annual meeting in June 2014. Laurent Potdevin, formerly president of TOMS, will [...]
The Death of the Tagline
Brand Marketing
The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.
Brands Are Already Using Instagram Videos and Planning for More
Brand Marketing
Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar