Lululemon

Lululemon’s Taking on Everyday Wear in Its Hybrid Design Studio-Retail Store

One would be hard-pressed to walk into a New York or Los Angeles boutique fitness studio and not find half the clientele sporting the tiny but instantly recognizable Lululemon logo […]

7 Times CEOs Said Really Dumb, Customer-Alienating Things

When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. […]

PTTOW Expands Marketing Roster for Annual Getaway

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do you wow them? That’s where Roman Tsunder comes in with PTTOW!

If Your Thighs Can Touch, Lululemon Pants Might Not Be Right for You

UPDATE: On Dec. 9, 2013, lululemon announced that founder Chip Wilson will step down as board chairman before an annual meeting in June 2014. Laurent Potdevin, formerly president of TOMS, will become CEO, replacing retiring chief Christine Day. Wilson's board chairmanship will be given to senior board director Michael Casey.

The Death of the Tagline

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.

Brands Are Already Using Instagram Videos and Planning for More

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar