One would be hard-pressed to walk into a New York or Los Angeles boutique fitness studio and not find half the clientele sporting the tiny but instantly recognizable Lululemon logo […]
When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. […]
The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do you wow them? That’s where Roman Tsunder comes in with PTTOW!
UPDATE: On Dec. 9, 2013, lululemon announced that founder Chip Wilson will step down as board chairman before an annual meeting in June 2014. Laurent Potdevin, formerly president of TOMS, will become CEO, replacing retiring chief Christine Day. Wilson's board chairmanship will be given to senior board director Michael Casey.
The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.