Brands Love Virtual Reality’s Potential But Want the Medium to Become More Accessible
Performance Marketing
It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual [...]
Weather Channel and Lufthansa Show What’s Next With Foursquare
Performance Marketing
Of the slew of branded third-party apps that Foursquare revealed yesterday, The Weather Channel (TWC) and Lufthansa stood out.
Global Lufthansa Account Leaves McCann
Brand Marketing
McCann Erickson just lost another global account. Lufthansa, which the agency handled at its Berlin office, has hired German shop Kolle Rebbe as its new lead global agency after a [...]
Shops Await Decision in Lufthansa’s Global Review
Brand Marketing
Another significant account hangs in the balance for McCann Erickson in Lufthansa’s global creative review. The agency, which runs the business from its Berlin office, is defending against a handful [...]