It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual festival's 30th year. But while the nascent space is still heating up with consumers trying VR for the first time, brands say a lot more people need to experiment with the emerging technologies.
Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today.
Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is the incumbent on the Lufthansa account and is defending, according to sources. The carrier spends an estimated $90 million in media worldwide each year.
Entering his third year as chief executive of McCann Worldgroup, Nick Brien admits he has a problem. But it’s not the one you might expect for a man overseeing the company’s embattled flagship, McCann Erickson. The world’s largest agency network has struggled to win new U.S.
Of the slew of branded third-party apps that Foursquare revealed yesterday, The Weather Channel (TWC) and Lufthansa stood out.
McCann Erickson just lost another global account. Lufthansa, which the agency handled at its Berlin office, has hired German shop Kolle Rebbe as its new lead global agency after a review. Annual account revenue is estimated at $12 million.
Another significant account hangs in the balance for McCann Erickson in Lufthansa’s global creative review. The agency, which runs the business from its Berlin office, is defending against a handful of shops that include BBDO and German players Scholz & Friends and Serviceplan Group. Revenue on the account is estimated at $12 million.