The media brand formerly known as Lucky magazine may have finally bitten the dust. According to a report from Fashionista, The Lucky Group's handful of remaining staffers were let go last Thursday after "an expected sale failed to go through."
Reports of Lucky magazine going all-digital have been a staple of the media rumor mill for several years, with WWD reporting just last month that the brand would be closing its print business in the wake of editor in chief Eva Chen's
Almost two years after being handpicked by Anna Wintour to revive ailing Condé Nast brand Lucky, editor in chief Eva Chen is leaving the magazine.
This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company.
For years, Condé Nast shopping bible Lucky has been dogged by rumors that it will eventually go all-digital or even shut down completely. Now, Condé Nast is dispelling both of those scenarios with a major statement about the future of the Lucky brand.
The September ad pages are continuing to roll in as fashion’s biggest month inches closer, and perennial winner Vogue has once again taken the top spot.
In the past four months, there’s been a barrage of magazine cover controversies. Kate Winslet, Lady Gaga and Kerry Washington were seen as being overly airbrushed by Vogue, Glamour and Lucky, respectively.
In the coming weeks, Instagram will start rolling out its first ads in the form of promoted posts within members’ feeds.