Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV networks have used it as an opportunity to plug their upcoming fare. But that tide is turning as more and more major film studios opt out of the four-day gathering of comic-book and pop-culture aficionados.
In an infinitely classy and gracious move, Lucasfilm took out an ad in the Irish Examiner to thank the communities of Crookhaven, Goleen and the Brow Head peninsula, where parts of the upcoming Star Wars movie (Episode VIII) were shot, for putting up with them. The ad references the "tireless commitment of our Irish crew" in glowing terms, and states that "the enthusiasm and support of all the people of West Cork have made our Irish adventure one we will always treasure."
Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming Star Wars: The Force Awakens, the first installment in the series since Disney acquired Lucasfilm in 2012. Disney is also owns a majority stake in ESPN.
Disney has acquired Maker Studios, the digital video network that distributes such strange hits as PewDiePie and Shay Carl (the work of co-founder Shay Carl Butler), as well as a series of fashion-related shows for women, and even syndicates old-school cartoons for kids under its Cartoonium imprint.
“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York.
In a bit of corporate efficiency that would make the Empire proud, Disney has taken this 2011 commercial for its Star Wars-themed Star Tours ride at Disneyland and recut it to celebrate he company's acquisition of Lucasfilm. It's basically the same spot, just with a little less vandalism by Vader. In fact, Disney Parks has done plenty of Vader videos, mostly supporting its regular Star Wars Weekend events. Check out a few of this year's ads after the jump.