loyalty program

Lancôme Is Getting a 60% Monthly Action Rate With New Loyalty Program

Luxury brands are often singled out as slow adopters when it comes to digital, primarily because there’s still reluctance from consumers to buy high-ticket items online.

Marriott Tests In-Hotel Beacons With Loyalty Program Perks

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints launched last year that links social media activity on Twitter, Facebook and Instagram to loyalty points.

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today.