Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives
Performance Marketing
Much of what I've learned over the years about sales, marketing and customer service has to do with the critical importance of customer data, and how those data are converted [...]
Loyalty Programs? We Don’t Need No Stinkin’ Loyalty Programs!
Performance Marketing
Without fear of (much) argument, it's a fair statement to say that all companies want, and try to generate and achieve, optimum loyalty from their customer bases. They should want [...]
Why SMS Will Be Your Mobile Workhorse and 5 Ideas to Get You Started
Performance Marketing
We've talked about the importance of a mobile-friendly Web presence and mobile-optimized email for your small business. But there is one mobile tool that your small business should be leveraging [...]
What’s On a Retail CMO’s To-Do List?
Performance Marketing
Focusing on their customers and setting the right expectations for their CEO when it comes to marketing plans are just two of the many priorities chief marketing officers at retail [...]
Stephanie Miller’s Engagement Matters: Email Storytelling Sells
Performance Marketing
Combat the fatigue from crowded inboxes by embracing the role of storyteller. Telling a story, rather than just announcing a fact or blasting out an announcement, is a more engaging [...]