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Lowe Name Returns to New York

Brand Marketing

Lowe’s divorce from Deutsch is complete.


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First-Quarter Revenue Climbs at IPG

Brand Marketing

Interpublic executives sounded an optimistic note in releasing first-quarter results today, noting recent new business wins at its largest operating unit McCann Worldgroup and saying the company is on the [...]

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Ad of the Day: Morrisons

Brand Marketing

Christmas is a lot of work. For those brave souls whose job it is to decorate the house, trim the tree, send the cards, stuff the stockings, wrap the presents [...]

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Goldsmith Will ‘Do’ and Teach

Brand Marketing

Not withstanding Woody Allen's quip about the divide between doing and teaching, Gary Goldsmith aims to do both.

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Lowe’s Markham Takes Digital Post at Crispin

Brand Marketing

Crispin Porter + Bogusky has filled a top creative role with Tom Markham, a veteran of Lowe who has worked primarily on Unilever. At Crispin, Markham has become the digital [...]

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Lowe Global Creative Chief Matthew Bull Exits

Brand Marketing

Lowe global chief creative officer Matthew Bull is leaving the agency that backed the launch of his own shop in South Africa in 1996. And, rather than fill the role, [...]