Lowe

Are Buick and GMC’s Creative Accounts in Review?

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas. Last year, Buick spent $227 million in measured media, according to Kantar Media, while GMC invested $269 million.

These Print Ads Illustrate Clean Water in the Most Brilliantly Impressionistic Way

The Pureit water purifier works so well that it can turn grimy canal water—or a murky rural stream—totally clear. At least, that's what Unilever's latest print campaign seems to say. In this soft, almost impressionist work by Lowe Indonesia, two ads provide a water's-eye view of rural and urban surroundings. On the "surface" of the water, a tin can—and the business end of a duck—highlight just how clear the water is.

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]

Accounts in Review: Creative Searches Pick Up, a Bit

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative […]

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of […]

BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings

With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth.

How It Feels to Close Your Agency When It’s Just Not Working

When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side.

Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders

Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to […]