Lowe Campbell Ewald

U.S. Navy Picks a New Agency After 15 Years With One Shop

Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said.

Cadillac Leaves Lowe for Publicis

Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived.

State Street Global Advisors Names New Creative Agency

McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors.

No More Mr. Nice Guy: PSA Campaign Reveals the Brutal Duplicity of Abusers

You'll want to wipe that smile off his face. Lowe Campbell Ewald's chilling new public-service campaign for Haven, a Michigan nonprofit that assists victims of rape and domestic violence, strips away the "Mr. Nice Guy" veneer to reveal the threat lurking behind the disarming grins and sweet talk that abusers use to confuse and control their victims.

IPG Kills Rogue Unit Dedicated to Cadillac

Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business.

Lowe Campbell Ewald Adds UNICEF U.S. Fund

Lowe Campbell Ewald, New York, has won new business for the U.S.

Naomi Troni Takes Global CMO Role at Lowe

Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York. And her hire represents the latest in a series of concrete steps that Lowe has taken to reestablish itself in the U.S.

BBDO Wins CVS

BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million.

Arnold Pulls Out of CVS Review

Arnold, the incumbent agency in CVS’ creative agency search, has withdrawn from the process.

CVS Narrows Creative Search to Finalists

CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe Campbell Ewald, sources said.