U.S. Navy Picks a New Agency After 15 Years With One Shop
Brand Marketing
Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said.
Lowe Campbell Ewald Adds UNICEF U.S. Fund
Brand Marketing
Lowe Campbell Ewald, New York, has won new business for the U.S.
Naomi Troni Takes Global CMO Role at Lowe
Brand Marketing
Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New [...]
BBDO Wins CVS
Brand Marketing
BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million.
Arnold Pulls Out of CVS Review
Brand Marketing
Arnold, the incumbent agency in CVS’ creative agency search, has withdrawn from the process.
CVS Narrows Creative Search to Finalists
Brand Marketing
CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe [...]