Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said.
Lowe Campbell Ewald
Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived.
McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors.
You'll want to wipe that smile off his face. Lowe Campbell Ewald's chilling new public-service campaign for Haven, a Michigan nonprofit that assists victims of rape and domestic violence, strips away the "Mr. Nice Guy" veneer to reveal the threat lurking behind the disarming grins and sweet talk that abusers use to confuse and control their victims.
Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business.
Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York. And her hire represents the latest in a series of concrete steps that Lowe has taken to reestablish itself in the U.S.
BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million.
CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe Campbell Ewald, sources said.