Ad Industry Will Soon Unveil a Do Not Track Browser Solution
Performance Marketing
After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the [...]
Mozilla Decision Harms More Than Just Advertisers
Performance Marketing
If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t [...]
Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads
Performance Marketing
While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding [...]
What Exactly Does ‘Do Not Track’ Mean?
Performance Marketing
The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months.
Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing
Performance Marketing
The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks.
Poll: Targeted Advertising Is Not the Bogeyman [Updated]
Performance Marketing
Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics [...]