Lotame

Google Cracks Down on Marketers’ Access to Data

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

Facebook Giving Some Brands a Sneak Peek at Fans’ Other Likes

Most brands only have a basic understanding of who their Facebook fans are. They can see gender, age and location breakdowns through Facebook’s Insights tool, but they’re hard-pressed to find out much else, particularly their other interests. Coca-Cola knows its fans like the soda brand, but what about the TV show it sponsors, American Idol?