Lori Senecal

Kirshenbaum Bond Senecal Gets a Social Media Buddy

Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners.

Kirshenbaum Hires Chief Marketing Officer

Kirshenbaum Bond Senecal + Partners has hired Kerry Fitzmaurice as its chief marketing officer, which is a new role at the agency.

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant and survive, invention must be the industry’s focus.

What to Look for in the Next Generation of Talent

A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is appealing to our next generation of great talent.

Voice: Maker’s Mark

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind an important strategic shift now under way in our business that is driving us beyond innovation and improvement, and toward discovery and invention.