Lollapalooza 2014

Brands Go Digital in Extended Sponsorships With Music Festivals

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend sponsorships long after the music stops playing.

Lollapalooza Goes Cashless With Digital Wristbands

Lollapalooza is rolling out a new initiative this week called Lolla Cashless that claims to be the first effort from a major U.S. music festival to use radio frequency identification (or RFID)-enabled wristbands for payments.