What Makes a Memorable Logo Design (or Redesign)?
Brand Marketing
If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any [...]
A Fascinating, Step-by-Step Look at How This Trippy, Drippy Ice Cream Logo Was Designed
Creativity
The process of logo design is pretty intriguing, particularly when a designer takes you step by step through the development of a mark. The video below is a great example, [...]
Quiz: Do You Recognize These Old Airline Logos?
Brand Marketing
For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge [...]
StubHub’s New Logo Signals a Change in Its Mission
Brand Marketing
After roughly a decade with the same logo, StubHub decided to give it a refresh as the brand looks to redefine its identity. StubHub wants to give its customers an [...]
How One Facebook Designer Made the Site’s Icons Subtly More Empowering to Women
Performance Marketing
Symbols matter. That simple premise is what drove Facebook product design manager Caitlin Winner to tweak how the site's icons reflect women. A few things bothered Winner about Facebook's longstanding [...]
Jeb Bush Unveiled His 2016 Logo, and the Internet Shouted Unkind Things at It
Creativity
There's nothing more infectious than good old-fashioned enthusiasm from a presidential candidate. And what better way to project that political fervor than by adding an exclamation point to your campaign [...]