Alt Image Text

What Makes a Memorable Logo Design (or Redesign)?

Brand Marketing

If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any [...]


Alt Image Text

A Fascinating, Step-by-Step Look at How This Trippy, Drippy Ice Cream Logo Was Designed

Creativity

The process of logo design is pretty intriguing, particularly when a designer takes you step by step through the development of a mark. The video below is a great example, [...]

Alt Image Text

Quiz: Do You Recognize These Old Airline Logos?

Brand Marketing

For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge [...]

Alt Image Text

StubHub’s New Logo Signals a Change in Its Mission

Brand Marketing

After roughly a decade with the same logo, StubHub decided to give it a refresh as the brand looks to redefine its identity. StubHub wants to give its customers an [...]

Alt Image Text

How One Facebook Designer Made the Site’s Icons Subtly More Empowering to Women

Performance Marketing

Symbols matter. That simple premise is what drove Facebook product design manager Caitlin Winner to tweak how the site's icons reflect women. A few things bothered Winner about Facebook's longstanding [...]

Alt Image Text

Jeb Bush Unveiled His 2016 Logo, and the Internet Shouted Unkind Things at It

Creativity

There's nothing more infectious than good old-fashioned enthusiasm from a presidential candidate. And what better way to project that political fervor than by adding an exclamation point to your campaign [...]