Loctite really put a lot of itself into these new commercials. In fact, the company's adhesive and insulation products were used to build the long, continuous sets that give the 30-second spots their unique visual identity.
BBDO New York is taking home the inaugural Super Clio for the best commercial in Sunday's Big Game. The agency's Brady Bunch ad for Snickers, featuring Sons of Anarchy actor Danny Trejo and Steve Buscemi, is the latest rendition of the "You're not you when you're hungry" pitch, launched in 2010.
Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory.
Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money to work with than smaller advertisers.