Ad of the Day: Campy Humor Holds Loctite’s Latest Spots Together

Loctite really put a lot of itself into these new commercials.In fact, the company's adhesive and insulation products were used to build the long, continuous sets that give the 30-second spots their unique visual identity.

Snickers’ Brady Bunch Ad Wins First Super Clio for Best in the Big Game

BBDO New York is taking home the inaugural Super Clio for the best commercial in Sunday's Big Game. The agency's Brady Bunch ad for Snickers, featuring Sons of Anarchy actor Danny Trejo and Steve Buscemi, is the latest rendition of the "You're not you when you're hungry" pitch, launched in 2010.

Ad of the Day: Here’s a Closer Look at Loctite’s Weird, Wonderful Super Bowl Campaign

Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory.

Anheuser-Busch’s Twitter Ads Target Super Bowl Chatter About Other Brands

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money to work with than smaller advertisers.

Henkel Adds Fallon to Its Creative Roster

Fallon has outstripped a long list of finalists to claim a spot of Henkel's creative roster—as lead agency on the company's Loctite brand of adhesives.