Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Why a Military Contractor Needs to Advertise to the Average Consumer
Brand Marketing
One day in 1937, engineer Hall L. Hibbard brushed the eraser dust off plans for the most innovative military aircraft in the world, the P-38. Test pilots marveled at the [...]
McCann, UM Win Lockheed Martin
Brand Marketing
Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in [...]
Military Contractors Get Hacked
Performance Marketing
Hackers are at it again. And this time they may have been looking to grab more than just user information from the cyber heist. The security networks of Lockheed Martin [...]