Are You Buying ‘Smart Media?’
Performance Marketing
Media buying, or online advertising, is more than just a Web strategy to help grow your business. It's both a science and an art. It involves a bit of finesse, [...]
Catalogers & Publishers Get ‘Lucky’ as Their Mail Gets a Valuable Second Life
Performance Marketing
I recently took a trip to Sonoma County, Calif. While I was there, I learned of an innovation with a firm called REMAG that would have consumers return their used, [...]
Foursquare Looks to Shift From Gaming Novelty to Essential Tool
Performance Marketing
It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore.
Google Places Gets Plussed
Performance Marketing
Social-local-mobile has become an industry-favorite (and much-hated) buzzphrase over the past year as restaurants and retailers look to tie their social media presences with consumers’ mobile wanderings.
AmEx Adds Personalized Offers to iPhone App
Brand Marketing
Last year Facebook shuttered its deals business in an apparent forfeit of the market to Groupon among others. But since closing its first day of trading at $26.11 per share, [...]
Text Message Marketing Is Still a Thing
Performance Marketing
If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat.