Increase Traffic Using Direct Mail With Geomapping
Performance Marketing
Are you driving enough traffic to your business or event with your current direct mail campaigns? Personalized direct mail pieces with an added personalized map can help increase your visits [...]
Foursquare’s New Ads Tap Twitter and Require $100K Commitment
Performance Marketing
Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in [...]
Facebook, Foursquare Update Pages to Improve Local Search
Performance Marketing
Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and d
Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless
Performance Marketing
Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal [...]
Sum of Yahoo’s Acqui-hires Could Be a New Mobile Homepage
Performance Marketing
Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future.
Foursquare’s Crowley: Our Users Are Real-World Google Crawlers
Performance Marketing
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday [...]