Zeroing in on Your Consumers With Geo-Marketing
Performance Marketing
Mobile geo-marketing is growing at a rapid rate. This growth is driven by applications such as navigation, local search and social networking, as well as the public's understanding of location-based [...]
Franken Unsatisfied With Ford’s Data Collection Practices
Performance Marketing
As far as Sen. Al Franken (D-Minn.) is concerned, Ford's in-car data collection practices don't measure up. Franken reached out to Ford last month, asking the carmaker to explain what [...]
Your Car’s Navigation System Is Sharing Your Data Too
Performance Marketing
A new government report concludes that in-car navigation systems may be driving away with too much data about drivers’ whereabouts.
Brands Buy Real-Time Mobile Ads Based on the Weather
Performance Marketing
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers.