Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company has tens of thousands of developers accessing its network daily, and the heaviest users pay if they pass a certain threshold, according to sources.
Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source. The development was later confirmed with Foursquare.
Microsoft’s new CEO comes with a fresh deal with Foursquare, boosting the young mobile app company and creating stronger ties between the companies. The two had been growing close, and there were talks last year of Microsoft even buying Foursquare, according to sources.
With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung.
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday at South by Southwest, Foursquare co-founder and CEO Dennis Crowley made it clear that the business does more than just dole out badges.
A new report from the Government Accountability Office today is giving privacy advocates another opportunity to press for new laws that could potentially limit the promise of mobile advertising.
It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore.
The pre-IPO spending spree continues for Facebook. The social network has picked up social discovery app Glancee, a Facebook spokesperson confirmed in an email Friday night.
That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not be so far off after all.