This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an endless loop. That should remind us to take shorter showers and stop washing the cars at home. Or just make us very, very thirsty.
Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi
Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and d
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday at South by Southwest, Foursquare co-founder and CEO Dennis Crowley made it clear that the business does more than just dole out badges.
Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days.
Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound just off the coast from Seattle.
Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey.
Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence that endpoint.