A Simple Guide to Building Backlinks Via Outreach
Performance Marketing
Backlinks are the backbone to good SEO, and they have been since the earliest days of Google. There's no better way to establish a website's credibility than to see which [...]
Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station
Creativity
This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an [...]
Bloggers and Celebrities Share Hometown Recommendations for YP Campaign
Performance Marketing
Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling [...]
Facebook Could Map Out Local Search, Ads With Waze Deal
Performance Marketing
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi
Twitter Opens Ad Demand Floodgates With Self-Serve Expansion
Performance Marketing
Twitter extended its self-serve platform to all U.S.
Facebook, Foursquare Update Pages to Improve Local Search
Performance Marketing
Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and d