Local

Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an endless loop. That should remind us to take shorter showers and stop washing the cars at home. Or just make us very, very thirsty. 

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.

Facebook Could Map Out Local Search, Ads With Waze Deal

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi

Twitter Opens Ad Demand Floodgates With Self-Serve Expansion

Twitter extended its self-serve platform to all U.S.

Facebook, Foursquare Update Pages to Improve Local Search

Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and d

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday at South by Southwest, Foursquare co-founder and CEO Dennis Crowley made it clear that the business does more than just dole out badges.

Column: Mobile Marketers Are Way Too Slow for SoLoMo World

Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days.

The Neighborhood Watch

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound just off the coast from Seattle.

Social Media Ads Go ‘Native,’ Will Hit $9.2b by 2016

Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey.

Waze Maps Out Native Ad Platform

Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence that endpoint.