local marketing

Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel

Facebook is letting users respond to local-awareness ads with private messages, turning the promos into customer-service tools. The feature, which evidently will not be available to national brands, includes a "Send Message" button that local marketers can affix to their ads.

How Dunkin’ Donuts Stores in Arizona Beat the Heat With Twitter

When retail chains run national campaigns, their locations in some geographical areas get left out in the cold—or uncomfortably in the scorching sun, if they happen to be located in the American Southwest.