Livestrong

Demand Media Will Explore Splitting Into Two Companies

On the heels of its Q4 earnings call today, Demand Media announced news that it plans to explore splitting into two public companies, separating the media arm from its domain services business.

Lance and Lennay Week: 5 Brands That Got Hurt

The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire, thanks to Lance and Manti. And that's got some big brands in purgatory.

Eschewing Celebrities, Demand Media Refocuses

Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.”