Livestreaming

McDonald’s Is Giving Away Its Big Mac Sauce via Livestreams on Facebook, Instagram and Twitter

For fast-food lovers, the Big Mac has been a national treasure since McDonald's rolled it out in 1968, and much of the double-burger's success can be attributed to its secret sauce.

Nearly 3 Million Users Tuned in to Twitter’s Golden Globes Red Carpet Livestream

Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the Golden Globe Awards.

Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners

Livestreaming became fashionable among brands in 2016, with Lowe's, Taco Bell and other companies

AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas

According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to help keep the dream alive for kids this weekend with a little tech.

7 Moments From 2016 That Show Periscope Still Draws a Crowd

Facebook Live, which is currently running an extensive TV campaign, has brought the idea of livestreaming into the mainstream.

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden Quesalupas." While the event is usually exclusive to social media influencers and celebrities, this year,

Lowe’s Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend

Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out. 

Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows

Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in American Express and JBL Harman as sponsors. 

Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core

Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use it. Or they might be intimidated by live broadcasting, and reluctant to try it out.

Twitter Just Debuted a Way to Make Live Video Look More Professional

Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it's aimed at viewers and brands alike.