Hulu Teams With Facebook’s LiveRail and Oracle to Sell Ads This Fall
Performance Marketing
After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising.
Buyers Pushing Nielsen Data for Web Video and YouTube Won’t Play Ball
Performance Marketing
Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are [...]