live video

McDonald’s Is Giving Away Its Big Mac Sauce via Livestreams on Facebook, Instagram and Twitter

For fast-food lovers, the Big Mac has been a national treasure since McDonald's rolled it out in 1968, and much of the double-burger's success can be attributed to its secret sauce.

Nearly 3 Million Users Tuned in to Twitter’s Golden Globes Red Carpet Livestream

Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the Golden Globe Awards.

Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners

Livestreaming became fashionable among brands in 2016, with Lowe's, Taco Bell and other companies

Why Esports May Be the Next Great Frontier for Marketers

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.

AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas

According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to help keep the dream alive for kids this weekend with a little tech.

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden Quesalupas." While the event is usually exclusive to social media influencers and celebrities, this year,

Why Live Video Is Now a Must-Buy for Marketers and Brands

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion.

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video conference with WPP CEO Martin Sorrell this morning to talk about livestreaming, revenue, growth challenges and where Twitter plans to invest going forward.

Facebook’s New Button Placement Makes Live Video Incredibly Easy for Mobile Users

Facebook users started noticing Wednesday night that the company had placed its live video button in an extremely accessible spot on its mobile app.

YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope

YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live video.