live stream

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a blog post today, the social site outlined the best ways for brands to use Periscope and publicize their livestreams. (More on that below.)

This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life

Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery.

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter’s Periscope

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope.

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails.

It’s Game On for Second Screen

There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers of live viewers.