Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a blog post today, the social site outlined the best ways for brands to use Periscope and publicize their livestreams. (More on that below.)
Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery.
Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope.
Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails.