Little Debbie

Infographic: a Historical and Data-Driven Look at Will Ferrell’s Branding Genius

Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic Kevin Hart.

No, Will Ferrell Isn’t Little Debbie’s New Spokesman, but the Brand Appreciates the Offer

Last night Will Ferrell boasted a new job—Little Debbie's spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just as surprised as anyone else to learn about their supposed new hire. 

Little Debbie’s Logo Change Is So Subtle, It Becomes a Spot the Difference Game

Little Debbie did not consult with Gap, JCPenney or any other noted logo overhaulers before updating its own logo—the first tweak to the design since 1985. The change is remarkably subtle, so much so that the dessert-snacks brand is challenging its fans on Facebook to see how many differences they can find. "Leave a comment with the changes you can spot, and share it with your friends to see how keen their eyes are," the brand says. For hints, check out the 1,200 comments left so far. UPDATE: Below, check out the original 1959 photo of Debbie McKee, and the first logo, from 1960, which was based on the photo.

Ad interns begging for Little Debbie muffins

Little Debbie and Alabama agency Luckie & Co. have a thing going this summer called Intern Hero, in which they're sending out muffins to interns nationwide who aren't too proud […]