Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it.
OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who visit the restaurant to "tell 'em Alan Varner sent you. They won't know who that is, but as a voice actor, I'm always trying to get my name out there."
Barton F. Graf 9000 just sent around this amusing case study outlining its social-media activity for Little Caesars during the week of July 4. Without giving too much away, let's just say the Twitter and Facebook campaign did very well—or, as the agency says in the email, achieved "astounding, almost Oreo-esque results."
This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world.
Barton F. Graf 9000's commercials for Little Caesars have gotten so superbly, satisfyingly stupid, I can actually feel my brain cells bubble and melt like gooey mozzarella as I watch the goofy vignettes flicker across the screen.
This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky.
Barton F. Graf 9000's latest spots for Little Caesars are so splendidly, self-consciously stupid, I want to punch myself in the face and watch them all day long. Check out the kid in "Mime." He's a mime on the right side, a regular kid on the left. He's a half-mime, and he talks using only half of his mouth. Awesome! It's such a kooky concept and so perfectly executed, it makes me hate mimes only half as much as I used to. "Stargazing" (posted after the jump) features a father and son scanning the heavens with a telescope when Junior gets a hankering for some pie. The kid spies an impossibly cheesy man-in-the moon—the dude looks like a puffy golf ball—who nods knowingly in the firmament and proclaims that it's "Pizza tiiime!" Ol' crater face delivers the line in such a moronically memorable, sing-song fashion, I'll be mimicking his delivery whenever possible. "Hey, co-workers, it's … weekly meeting tiiime!" "Hey, wife, it's … marriage-counseling tiiime!" The ads tout the chain's Hot-N-Ready service (no need to call ahead, so it's mime-friendly), and I will never, ever get tired of them. Pizza tiiime! Huh. You know what, I'm sick of this stuff already.