Litter Genie

Adweek’s Top 10 Commercials of the Week

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming.

Litter Genie’s Drugged-Out Kitties Are Back, and They’re Hotter Than Ever

If it were easy to create a branded video that's smart and delightful, and at the same time completely on message, everybody would be doing it. But they're not. Looking at you, Coca-Cola. The folks at JWT in New York, on the other hand, are on to something with their music-infused Litter Genie series. Never lost among the popular singing and dancing felines is the brand promise: Your house will not smell like a cattery. Gimme! The latest ad slow-jams its way through lyrics such as, "Your night just got better … I'm a four-legged love letter," from a velvety voiced gray tabby. Did Barry White have cats? In keeping with the genre, the video is rife with top-shelf alcohol, bling and bedroom eyes. Plus, there's an explanation of how the product works, to the strains of "refilling you with five-layered bags … blocking odors so no one gags." The previous two videos have gotten some 2.5 million online views. The new one also has a Twitter add-on, where consumers can rap back and forth with the handsome star cat-about-town to benefit the Best Friends Animal Society. (Note: He rhymes furry with curry.) Go kitty, go kitty! Credits below.

Top 10 Commercials of the Week

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing with in that Subway sandwich. 

Litter Genie’s Cats Go Heavy Metal in Latest Crazy JWT Video

Breaking news, times two: Reclusive rocker Axl Rose has come out of hiding to promote his band's month-long gig at the Hard Rock Hotel and Casino in Vegas. And he's doing some vocals for Litter Genie's new ad campaign. Oh, wait. That's really a pack of yowling cats? Impressive sound-alike!

Cats Appear to Be on Serious Drugs in JWT’s Litter Genie Ad

If you always suspected that catnip was an herbal hallucinogen, capable of sending your cat on a feline magical mystery tour, you were right. At least, that's the interpretation in this trippy new music video for the Litter Genie poop-disposal system.