The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis
Brand Marketing
In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]
Listerine’s World Cup Newsroom Will Turn Social Posts Into Ads
Performance Marketing
Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on [...]
CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product
Performance Marketing
Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web.
Perspective: The Big Kiss-Off
Brand Marketing
Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and [...]
Listerine Flipbook Gives Beautiful Woman Nasty Onion Breath
Creativity
Sometimes an idea is so simple and perfect, you wonder how no one thought of it before. Today's case in point—the bad-breath flipbook. JWT in Hong Kong created a bunch [...]