Listerine

The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's head, plus a couch that features two decorative pillows whose pattern is a mishmash of J&J brand logos and packaging.

DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.

6 Brands That Saw Huge Digital Lifts During World Cup

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns. Here is a look at how six brands (both official and nonofficial World Cup sponsors) fared with digital this year.

3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off

Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets.

Big Brands React to Luis Suarez’s World Cup Biting Incident

In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with

Listerine’s World Cup Newsroom Will Turn Social Posts Into Ads

Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on millennial-focused agency MRY in a campaign dubbed "Power to Your Mouth," which is designed to capitalize on the expected social chatter that will take place during the soccer matches.

CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product

Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web.

Perspective: The Big Kiss-Off

Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and why Kellogg’s Frosted Flakes has been “GR-R-REAT!” since the ‘50s.

Listerine Flipbook Gives Beautiful Woman Nasty Onion Breath

Sometimes an idea is so simple and perfect, you wonder how no one thought of it before. Today's case in point—the bad-breath flipbook. JWT in Hong Kong created a bunch of them for Listerine, showing an attractive woman who appears to be speaking as you flip the pages. But before long, the smell of onions comes wafting toward you.