Liquid Thread

4 Things Brands Can Do to Make Influencer Marketing Work for Them

When it comes to social media, stars come in all shapes and sizes. The brightest among them can quickly become influencers and marketing darlings, and for many of them, their time is now. Sixty percent of marketers are increasing what they spend on influencer marketing, and 22 percent said it's their top customer acquisition tool.

Sprint Offers Exclusive Online Content for Fox’s 24: Live Another Day

Sprint, one of the longtime sponsors of Fox’s action-packed show 24, has returned for tonight's revival of the Kiefer Sutherland vehicle, 24: Live Another Day, with exclusive online content. 

Ad Agencies Flock to MIPCOM in Search of Branded Content

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had for decades attracted many of the same distributors and content producers—an ocean away from the business-as-usual domestic TV business.