CBS to Take 50 Percent Stake in TV Guide Network
CBS Corp. is on the verge of acquiring an asset that will round out its television portfolio—the hitherto elusive fully distributed ad-supported cable network.
Lionsgate Hires Mindshare to Handle Media
Brand Marketing
Mindshare has won a significant movie studio review.
Adweek’s 2012 Brand Genius Awards
Brand Marketing
Report: Tyler Perry in Talks With Lionsgate for ‘Perry TV’
It didn’t come as much of a surprise when Oprah partnered with Discovery to launch her very own cable network, OWN. But is fellow superstar Tyler Perry a big enough [...]
Hollywood Studios Make Cuts in Home Entertainment
Performance Marketing
Ailing DVD sales are not only bad for bottom lines; they’re also bad for employment. Deadline Hollywood reports Warner Bros. laid off 50 employees from its home entertainment and consumer [...]