Facebook Plays Favorites Among Its Brand Partners
Performance Marketing
Facebook’s ad empire may be growing, but not everyone is sharing in the spoils. In fact, some of the social giant’s partners are quietly freaking out that they may be [...]
Starwood Bets Big on LinkedIn as Part of $30 Million B-to-B Campaign
Performance Marketing
Starwood Hotels & Resorts is pouring $30 million into a new advertising campaign to expand its Starwood Preferred Guest (SPG) loyalty program into the business-to-business market.
LinkedIn Reaches $6M Settlement Agreement With Department of Labor
Performance Marketing
LinkedIn Corp said Monday it would pay more than $6 million in overtime and damages to 359 current and former employees under the terms of a settlement agreement with the [...]
On LinkedIn, Who’s the Boss of You?
Performance Marketing
I approached my employees and asked them how they'd feel if I asked them to revise their profiles and use "brand language" that I provided. For many, they felt the [...]
LinkedIn’s Revenue Hits $534 Million
Performance Marketing
LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States.
How Are Social Networks Evolving? Join #AdweekChat to Weigh in With Experts
Performance Marketing
Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion.