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Why LinkedIn Connection Requests Aren’t Working for Sellers

Performance Marketing

“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then? Usually crickets. Right?


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Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads

Performance Marketing

Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at [...]

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From Microsoft to Self-Driving Cars, Invention Springs From Data

Performance Marketing

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data.

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The Truth About LinkedIn Social Selling Software

Performance Marketing

The automation of fake sincerity destroys your credibility. Can we agree on that? Whether you're dating or trying to influence a new customer, fake sincerity is deadly stuff. Yet mainstream [...]

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3 Questions to Ask Your Sales Team

Performance Marketing

The social selling backlash has begun. You might sense it or be experiencing it. But you won't read much about it online. I'm reading a lot of self-appointed experts whining, [...]

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LinkedIn Is Launching Programmatic Advertising for Display Ads

Performance Marketing

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices.