LinkedIn

Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data

Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million users.

Why Agencies Should Spend More Time and Effort Retaining Their Strategy People

The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced a 25 percent net loss of global talent to competing industries, but one area where agencies need to focus a bit more time is the strategy department.

LinkedIn’s Top Recruiter Called Her Relative a ‘Mulatto’ in an Interview About Diversity

Racially insensitive public comments are generally rare among top tech executives, and you definitely don't expect to hear them coming from someone like LinkedIn's HR chief.

Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads

Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at driving sales.

From Microsoft to Self-Driving Cars, Invention Springs From Data

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data.

LinkedIn Is Launching Programmatic Advertising for Display Ads

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices.

Why Microsoft Could Challenge Salesforce for CRM Market Share After Buying LinkedIn

When Microsoft bought LinkedIn today for $26.2 billion, it essentially married the two biggest names in curriculum vitae.

Microsoft Is Buying LinkedIn for $26.2 Billion

Microsoft wants to add LinkedIn to its professional network. According to joint a statement today from both companies, Microsoft will acquire LinkedIn for $26.2 billion, or $196 per share. LinkedIn CEO Jeff Weiner will remain in his position and report to Microsoft CEO Satya Nadella.

7 Big Trends That Are Shaping the Future of Digital Advertising

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users.

How to Network Without Being Annoying

Talk to people in advertising and media about how they landed their jobs, and you'll notice a trend: It often comes down to networking. In a competitive field, even the most tenuous connection can give someone the validation to hire you. But when cultivating professional relationships, how do you walk the line between being persistent and being flat-out annoying?