Simple, Revolutionary Lingerie Ads Feature Beautiful Models and No Photoshop
Creativity
If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign. The sister brand of American Eagle [...]
Lingerie Celebrates Japan’s Plan to Stimulate Growth
Creativity
Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie.
Bra Company Tries to Reclaim the Acronym MILF for Mother’s Day
Creativity
Adrants draws our attention to this odd campaign by True&Co, an online bra outfitter. True&Co is trying to reclaim the pejorative acronym MILF. Specifically, they'd like to turn "Mom I'd [...]
Boobs Joyfully Meet, Squish Together in Crazy French Ads for Push-Up Bra
Creativity
It's not generally assumed that breasts enjoy being squashed together in a push-up bra. But apparently they do, at least according to these bizarre Valege lingerie ads from France, which [...]
Wonderbra App Gives You X-Ray Vision to See Beneath Model’s Clothing
Creativity
Wonderbra has come out with a new "Decoder" app, perhaps inspired by the X-ray specs advertised in old comic books—or more probably by something very similar that outdoor-clothing retailer Moosejaw [...]
Mónica Cruz Struts Her Stuff in Latest Racy Agent Provocateur Spot
Creativity
Agent Provocateur got Penélope Cruz's sister Mónica to shoot this saucy video, from Black Label Productions and director Tim Pope, promoting its 2012 fall/winter collection.