Lingerie

This Playboy Model Had the Best Response After Her ‘Vulgar’ Lingerie Ad Was Banned

An ad for Playboy lingerie from Australian retailer Bras N Things has been deemed by the country's ad watchdog to be too risqué to be shown on digital billboards. But the model in the spot has some choice words for critics who called the ad "vulgar" and likened it to "amateur porn." 

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency Crispin Porter + Bogusky, the packaged clothing marketer treats shoppers to a new twist on the old bait-and-switch: Opening a chic pop-up store that supposedly sells expensive designer pieces (which are actually just the same old panties you can buy in a bag). A pair of case study videos claims consumers were lured in by airy fabrics and vibrant patterns, only to discover a dirty secret—they were falling in love with lowbrow underwear.

This Lingerie Brand Made Its Male Employees Wear E-Cup-Size Breasts for a Day

It's International E-Cup Day for Men over at PrimaDonna lingerie, and the men are getting to know what it's like to haul around an extra 6.6 pounds on their chest. PrimaDonna specializes in luxury lingerie at larger cup sizes, from C to J (yes, it goes all the way up to J). Having E-cup-size breasts is something even I, as a woman with a solid B, can't say I fully understand the implications of. But this video of PrimaDonna's daylong empathy exercise gives me a pretty good idea.

Ad of the Day: Adult Retailer Makes Probably the Craziest X-Rated Ad Yet (NSFW)

Sex sells, particularly when you're selling lingerie and sex toys. And now, two of Britain's top creatives have teamed up to make one of the most extravagant erotic brand films ever—a frenetic two-and-a-half-minute film for London adult retailer Coco de Mer.

Lane Bryant Bashes Victoria’s Secret With ‘I’m No Angel’ Campaign

Lane Bryant's new #ImNoAngel campaign is sexy as hell.

Here’s Victoria’s Secret Super Bowl Ad, and It’s Exactly What You’d Expect

Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game.

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval.

Real Beauty? Nah, Victoria’s Secret Would Rather Celebrate the ‘Perfect Body’

Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body,'" suggesting on first glance that these women have it, and you probably don't.

Need a Good Cry? These Beautiful Short Films About Strong Women Should Do the Trick

"My Beautiful Woman" is a series of three short ad films totaling 20 minutes of running time. And while that might sound like an eternity on YouTube, in this case it's definitely worth it.

Lingerie Ads Star Plus-Size Model With Ovarian Cancer … Hair Loss, Scars and All

When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling. While undergoing treatment for ovarian cancer, the plus-sized Mayday has lost her hair and gained some scars, but she remains front and center in ads for Vancouver-based Forever Yours Lingerie, which caters to women of all sizes. In addition, the company has donated a portion of its sales to supporting Mayday while she continues treatment. It seems to be a banner month for shattering norms in the lingerie space, following Aerie's commitment not to retouch ads. Don't go looking for unretouched photos on the Forever Yours Lingerie site, as Photoshop features as heavily as lace bras. But it's still nice to see two brands that have moved away from unrealistic perfection. (Victoria's Secret, why is everyone so glowy on your site?) While cynics cry marketing ploy, it seems to me that it's a win-win for brand and consumer alike. Hopefully it'll inspire other brands to follow suit. See another pic of Mayday below from her first Forever Yours shoot after treatment, when she dyed her hair teal green for ovarian cancer awareness. Via The Ethical Adman.