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Can These 5 Messaging Apps Catch Up to Snapchat?

Messaging apps more and more are trying to swipe Snapchat's mojo, rolling out an assortment of updates that reflect the wildly popular app's panoply of polychromatic filters and face-altering effects, […]

6 Mobile Apps Hillary and Trump Should Use to Win Over Young Voters

The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist four years ago. And millennials, the most frequent users of such apps, are a demographic that can't be ignored.

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing in popularity.

As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik.

10 Must-See Digital Marketing Stats From the Past Week

Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and digital communications. The messaging craze has continued to evolve in surprising ways, and in ways marketers can start to take advantage of.

With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?

Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up 25 million American users while its rapid global growth has attracted big brands and celebrities.

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be losing a few followers as marketers move chats over to Facebook.

The Top 10 Messaging Apps by User Base and Revenue

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue strategies for many is still up for debate though.

All Those Kik Pics From Strangers Will Now Be Blurred

Mobile messaging app Kik is giving users new controls to protect against unwanted anonymous advances, the company said today. The app will censor images from strangers to limit lewd content being shared by surprise, explained Heather Galt, Kik’s head of marketing and safety. 

Messaging App Line Seeks U.S. Ad Agencies to Help Spread the Word

Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned.