Can These 5 Messaging Apps Catch Up to Snapchat?
Performance Marketing
Messaging apps more and more are trying to swipe Snapchat's mojo, rolling out an assortment of updates that reflect the wildly popular app's panoply of polychromatic filters and face-altering effects, [...]
With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?
Performance Marketing
Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up [...]
New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs
Performance Marketing
Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be [...]
The Top 10 Messaging Apps by User Base and Revenue
Performance Marketing
A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue [...]
All Those Kik Pics From Strangers Will Now Be Blurred
Performance Marketing
Mobile messaging app Kik is giving users new controls to protect against unwanted anonymous advances, the company said today. The app will censor images from strangers to limit lewd content [...]
Messaging App Line Seeks U.S. Ad Agencies to Help Spread the Word
Performance Marketing
Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned.